At Brand Search USA, we are passionate about helping businesses succeed online. As a leading provider of brand management and online marketing services, our mission is to enable companies to build stronger brands, connect with more customers, and drive growth.
Our Story
Brand Search USA was founded in 2018 by John Smith, an experienced entrepreneur and digital marketer. John recognized that many businesses were struggling to build their brands and market themselves effectively online. He saw an opportunity to create a company that provides an end-to-end solution to develop brands and acquire new customers through digital channels.
The initial team included experts in brand strategy, web design, SEO, paid advertising, and analytics. Together, they laid the foundations to deliver full-service brand management and digital marketing to clients across the United States.
Over the past few years, we’ve expanded rapidly while staying true to our core mission. Our team has grown to over 50 talented professionals. We’ve worked with over 500 businesses from startups to Fortune 500 companies. And we’ve evolved our capabilities to provide the most cutting-edge brand building and online marketing services.
As we’ve grown, our commitment to delivering results through thoughtful strategies and innovative solutions has remained at the heart of everything we do. We combine creativity and analytical rigor to build brands that connect emotionally with target audiences. And we leverage the latest technologies and channels to acquire, engage and retain customers.
At Brand Search USA, we’re excited about the future. While proud of how far we’ve come, we’re even more passionate about continuing to help our clients succeed in the digital world.
Our Services
We provide end-to-end brand management and digital marketing services that empower companies to build their brands and drive business growth online.
Brand Strategy
A strong brand is the foundation for success. We work with you to develop strategies to create, enrich or revitalize your brand. This includes:
- Brand positioning – Define what makes you distinctive
- Messaging – Craft your brand’s compelling messages
- Visual identity – Design logos, fonts, colors and other elements
- Voice and tone – Establish the style and spirit of communications
- Guidelines – Document strategies to guide usage and maintain integrity
With a well-defined brand platform, you can communicate consistently across touchpoints and connect more powerfully with your audiences.
Website Design
Your website is often the first touchpoint between prospects and your brand. We create websites optimized to captivate your audiences and convert visitors into customers. Our web design services include:
- Information architecture – Structure your website for intuitive navigation
- Wireframes – Map out the layout and user flow
- Visual design – Apply your brand identity across the website
- Custom graphics – Produce engaging visuals that communicate your brand
- Development – Build a high-performance website tailored to your goals
- Content creation – Produce compelling copy to engage your visitors
- Optimization – Ensure fast load times, seamless responsiveness and accessibility
The result is a beautifully designed, on-brand website that represents you online and generates results.
SEO
Ranking high on search engines is vital for companies to get found online. Our SEO solutions help you improve search visibility and traffic to your website organically. We provide:
- Technical audit – Identify site issues impacting performance
- On-page optimization – Enhance title tags, URLs, content, etc.
- Link building – Build high-quality links to raise domain authority
- Local SEO – Optimize online presence for local audiences
- Content strategy – Create content that ranks for targeted keywords
- Reporting – Track website analytics to measure SEO impact
By leveraging the latest SEO best practices, we’ll help you gain more organic search traffic, leads and sales.
Paid Advertising
Paid online ads allow you to proactively reach new audiences and drive website traffic. We manage paid search, social media advertising and display ads across platforms like Google, Facebook and Instagram. Our services include:
- Audience research – Identify who you want to target
- Campaign strategy – Determine goals, budget and timeline
- Ad creative – Design and produce highly engaging ad content
- Media buying – Manage bid strategies and budget allocation
- Performance optimization – Continuously improve based on data
- Reporting – Track KPIs and quantify campaign impact
Our paid advertising drives measurable results by putting your brand in front of motivated audiences.
Conversion Rate Optimization
Converting website visitors into leads and customers is essential. We optimize your website to remove friction in the conversion process. This includes:
- Lead generation audits – Identify conversion leak points
- Landing page optimization – Design pages that compel visitors to convert
- Form and funnel optimization – Reduce drop-offs for multi-step flows
- Messaging testing – Determine what copy resonates best
- Page speed enhancements – Accelerate load times to minimize exits
- Ecommerce optimization – Boost online sales through pricing strategies, better product pages, and more
With improved conversion rates, you will capture more leads and sales from your website traffic.
Analytics
We leverage analytics across all tactics to extract powerful insights that inform our strategies. Our analytics capabilities include:
- Goal tracking – Quantify key conversion metrics
- Audience analysis – Discover who is engaging
- Behavior analysis – Learn how people interact with your brand
- Campaign tracking – Measure marketing performance
- Keyword research – Uncover high-potential search terms
- Performance reporting – Share key metrics and insights with stakeholders
With the right analytics, you gain visibility into what is working so we can optimize activities to maximize your ROI.
Our Results
We strive to produce tangible and meaningful results for every brand we work with. Some examples of the results we’ve achieved for clients include:
- Increased website traffic by 200% through ongoing SEO and content marketing efforts
- Boosted leads by 75% by optimizing landing pages and conversion funnels
- Lowered cost-per-click by 35% through paid advertising bid strategies
- Improved brand awareness by 65% through social media community building
- Raised repeat purchase rate by 50% with loyalty programs and retargeting
- Reduced website bounce rate by 22% by improving page load speeds and navigation
More important than vanity metrics, we help businesses boost sales, grow market share, and build equity in their brands over the long-term.
Our Industries
We’ve worked with many clients across diverse industries. Some of the verticals we specialize in include:
SaaS and Technology
We help Software-as-a-Service, app and other tech companies clarify their unique value, effectively reach their core audiences, and deliver messaging that sells.
Ecommerce and Retail
We enable online stores, retailers and D2C ecommerce brands to breakthrough in crowded markets, attract high-intent buyers, and continually optimize the customer journey.
Financial Services
We partner with banks, credit unions, wealth management firms and financial service providers to establish trust, convey expertise and cultivate customer loyalty.
B2B Services
We empower partners selling to other businesses to consistently engage their target accounts, nurture relationships, and convey thought leadership.
Healthcare
We assist medical practices, hospitals, health systems and other healthcare organizations to establish their reputations, attract patients and drive patient satisfaction.
Why Choose Us?
There are many digital marketing agencies out there. Here are a few key reasons to choose Brand Search USA as your partner:
We Get Results
Our relentless focus on ROI means we only take actions that will directly contribute to reaching your KPIs. We set tangible goals and are transparent about our progress.
We Take a Custom Approach
There is no one-size-fits-all solution. We tailor strategies and get into the specifics of your brand and industry when making recommendations.
We Become an Extension of Your Team
We seamlessly integrate with your team. You’re assigned an account manager who becomes your single point of contact to ensure smooth collaboration.
We Stay on the Cutting Edge
From leveraging emerging technologies to optimizing new platforms, we stay agile and always keep our fingers on the pulse of digital marketing.
We Care, Period
We know your brand reputation and business growth are on the line. We take ownership over delivering results that matter for your company.
Our Culture and Values
Our strong culture and values inform everything we do as a company. They are instrumental to our continued success.
We Are Passionate
We only excel by truly caring about the work we do. We stay energetic, optimistic and love solving complex problems.
We Are Reliable
We responsibly maintain high standards in our work product and service levels. Customers can always count on us.
We Are Open
We believe openness promotes growth. We transparently share information and give honest feedback to each other.
We Are Curious
Insatiable curiosity drives innovation. We constantly look for opportunities to learn and improve.
We Are Real
We value authenticity in how we work and interact. We bring our best selves forward.
By fostering a people-first culture grounded in these values, we’ve built an exceptional team that delivers outstanding work.
Meet Our Leadership
Our leaders play a critical role in building our company culture, setting the strategic vision, and ensuring our teams have what’s needed to drive success for clients.
John Smith, Founder and CEO
John founded Brand Search USA with the goal of enabling brands to maximize their reach through online marketing. He oversees company strategy and operations. Under his direction, the team has grown the firm from three to over 50 employees. John maintains an active role in high-impact client accounts.
Before starting Brand Search USA, John led marketing at a Fortune 500 retailer where he spearheaded the company’s shift to digital-first omnichannel marketing. John is a frequent speaker at marketing conferences on branding, online advertising and customer experience topics. He earned his MBA from the Wharton School of Business.
Sarah Green, President
As President, Sarah is responsible for the operational leadership and day-to-day management of the company. She ensures we consistently deliver excellent work products to clients while also rapidly scaling our team capabilities. Sarah has doubled the size of our account management group during her tenure.
Sarah joined us three years ago with an extensive background in client services and digital project delivery. Her hands-on client engagement enables her to stay deeply connected to the needs of our customers as we evolve our service offerings. Sarah holds a B.S. in Marketing and Communications from NYU.
Mike Bell, Chief Technology Officer
Mike provides technical leadership across the company, guiding the adoption of emerging technologies and managing software development. He assembled our development team from the ground up to build our proprietary marketing tools and analytics systems. Mike plays a key role in evolving our technological capabilities.
Before joining Brand Search USA, Mike was Head of Engineering at a VC-backed advertising technology startup that was acquired in 2018. He previously led development initiatives for large-scale web properties at Yahoo. Mike has a B.S. in Computer Science from Stanford.
Jessica Wong, VP of Marketing
As our marketing leader, Jessica oversees corporate marketing, branding and demand generation. She has repositioned Brand Search USA in the market and implemented marketing campaigns that have increased inbound sales leads by 200%. Jessica and her team promote our services, develop thought leadership content, and curate our online presence.
Jessica came to us after heading up marketing for a design agency. She has extensive experience driving growth for both B2B and B2C professional services firms. Jessica is passionate about leveraging data-driven marketing techniques. She holds a Master’s in Integrated Marketing from Northwestern University.
Join Our Team
We’re always looking to expand our team with top talent. If you’re passionate about marketing and brand building, we want to hear from you. We have opportunities across departments for digital marketing pros with backgrounds in areas like:
- Brand Strategy
- Content Marketing
- Paid Search and Paid Social
- SEO
- Web Analytics
- Conversion Rate Optimization
- Digital Advertising
- Account Management
- Project Management
- Web Development
- UX/UI Design
Our people are our greatest asset. We provide competitive compensation, full benefits, stock options, professional development stipends and more. But most of all, you’ll be part of a supportive, stimulating work environment driven by innovation and growth.
Check out our open positions and reach out if you’re interested in joining the Brand Search USA team!
Ready to Get Started?
We hope this provided an in-depth overview of Brand Search USA and how we partner with brands to drive growth through online marketing. Ready to achieve your goals? Let’s talk.
Contact us now to schedule a strategy session. We’ll review your business objectives, current marketing initiatives, and online presence. From there, we can determine how to best leverage our suite of brand building and digital marketing solutions.
We can’t wait to learn more about your organization and explore how we can work together to take your brand further online. Reach out now to get the conversation started!
