Introduction
At Rocky Mountain® Tires, we understand that privacy is important to our customers. This privacy policy explains how we collect, use, and protect your personal information when you visit our website or use our services.
We are committed to being transparent about how we handle your personal data and safeguarding your privacy. Please take time to read this policy carefully.
What Information Do We Collect?
We collect both personal and non-personal information from you when you use our website or purchase our products and services.
Personal information refers to data that can be used to identify you as an individual, such as:
- Contact data: Name, email address, phone number, mailing address
- Financial data: Credit card number, bank account number
- Profile data: Username, password, preferences, feedback, survey responses
Non-personal information refers to data that cannot identify you specifically, such as:
- Device data: IP address, browser type, operating system, unique device identifiers
- Usage data: Pages visited, search terms entered, browsing history, clickstream data
- Marketing data: Email open rates, clicks on links, ad impressions
- Demographics data: Age, gender, location
How Do We Use Your Information?
We use the information we collect for the following purposes:
- Provide our products and services: Process orders, deliver products, provide customer service and support.
- Improve our website: Analyze how users interact with our site, optimize pages, fix bugs, and develop new features.
- Marketing activities: Send promotional emails, target offers and ads based on your interests, communicate news and updates.
- Security purposes: Detect and prevent fraud, spam, abuse, security risks.
- Legal compliance: Comply with applicable laws and corporate governance requirements.
- Analytics: Understand user behavior, improve our services and optimize our business.
We only process your personal information for the purposes stated in this policy. We will ask for your consent before using data for any other reason.
When Do We Share Your Information?
We will not sell or rent your personal information to third parties for marketing purposes without your explicit consent.
We may share data with:
- Service providers: Companies that provide services on our behalf like website hosting, order fulfillment, payment processing, and marketing assistance. These companies are obligated to protect your information.
- Business partners: Trusted third party businesses we partner with to provide products and services or sponsor contests and sweepstakes.
- Law enforcement: Government institutions, law enforcement, courts, and other authorities if required by law.
- Merger or acquisition: If we undergo a business transition like a merger, acquisition, reorganization or sale of assets, your information might be among transferred assets.
- With your consent: Any other purpose disclosed at the time of collecting information with your consent.
How Do We Protect Your Information?
We have implemented technical and organizational security measures designed to protect your information from unauthorized access, disclosure, use or modification. The measures include:
- SSL encryption of data
- Strong password policies
- Access control mechanisms
- Dedicated security team
- Regular software testing and security audits
- Limited employee access based on need-to-know
- Secure data storage and transmission
- Breach notification procedures
However, no method of transmission or storage can be 100% secure. We cannot guarantee the security of your information. Unauthorized entry or use is prohibited. Violators will be prosecuted to the fullest extent of the law.
Your Rights over Your Information
You have certain rights under the law in relation to the personal information we collect about you. These include:
- Right of access: You have the right to request a copy of your personal data.
- Right of rectification: You can ask us to update or correct your personal data if inaccurate.
- Right to erasure: You can request we delete your personal data under certain conditions.
- Right to restrict processing: You can ask us to restrict the processing of your data in some circumstances.
- Right to data portability: You can ask for a copy of your data in a machine-readable format.
- Right to object: You can object to the processing of your data for marketing, profiling, or other purposes.
To make a request, please contact our data protection officer listed in the Contact Us section below. We may ask you to verify your identity before acting on the request. Please note your rights are not absolute and each request will be assessed on a case-by-case basis.
Retention of Your Data
We retain personal data for the period necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law. We will only keep your information for as long as needed to provide you services, maintain business records, comply with legal obligations, resolve disputes and enforce our agreements.
Use of Cookies
We use cookies and similar technologies to collect non-personal data and improve your browsing experience. Cookies help analyze site traffic, allow you to stay logged in, store items in your shopping cart between visits and provide personalized content.
You can control cookie preferences through your browser settings. Disabling cookies may affect your ability to use certain features of our website.
Links to Third Party Sites
Our website contains links enabling you to visit third party websites of interest easily. However, once you have clicked on these links and left our site, you should note that we do not have any control over other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites. These sites are not governed by this privacy policy and if you have any concerns about how your information is processed, you should review the privacy policy of the site directly.
Social Media Features
Our website includes social media features like Facebook and Twitter buttons. These features may collect information such as your IP address and which page you are visiting on our site. Social media features are hosted by the respective social media sites. Your interactions with these features are governed by the privacy policy of the company providing them.
Minors
Our website is not directed to individuals under the age of 18. We do not intentionally collect personal data from children. If you are a parent and believe your child has provided us with information without your consent, please contact us. You can also request that we remove your child’s information.
Changes to Our Privacy Policy
We may occasionally amend this policy as business needs and laws evolve. Any changes made will be posted here. Please check back periodically to stay up to date on how we protect and use your personal information.
How to Contact Us
If you have any questions about this privacy policy or the way we process your personal data, please contact our Data Protection Officer at:
Email: [email protected]
Phone: 678-366-0834
You can also use the above details to contact us to exercise any of your rights under applicable privacy laws.
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe we have not been able to assist with your complaint or concern, you have the right to make a complaint to your local data protection authority.
Conclusion
We hope this Privacy Policy helps you understand all the ways Rocky Mountain® Tires values and protects your privacy. We work hard to secure your personal information and put you in control. If you have any additional questions or suggestions on how we can improve our privacy practices, please get in touch.