This privacy policy describes how Luvsome® (“Luvsome®,” “we,” “us,” or “our“) collects, uses, and shares information about you through our website, theluvsome.com (the “Site“) and related Luvsome® mobile applications (together with the Site, the “Services“). This privacy policy applies only to information collected through the Services and does not describe the ways we may collect or use information obtained offline or from third party sources.
Please read this privacy policy carefully. By visiting and using the Services, you agree that your personal information will be handled as described in this privacy policy. Your use of our Services, and any disputes arising from it, is subject to this privacy policy and our Terms of Use.
What Information We Collect
We collect information about you in two ways: directly from your input and automatically through the Services’ technologies.
Information You Provide to Us
The information we collect from you depends on how you use the Services. Below are some examples of information we may collect directly from you:
- Contact information such as your first and last name, email address, phone number, or mailing address when you create an account, make a purchase, subscribe to marketing communications, request information, or contact customer support.
- Account information such as your username and password that you may set to establish an online account with us.
- Demographic information such as your age, gender, location, pet types, and preferences that you may choose to provide in surveys, contest entries, or profile settings.
- Financial information such as your credit/debit card number, expiration date, CVC code, and billing address when you make a purchase.
- Comments, photos, or other user generated content that you voluntarily post and share through our Services.
- Correspondence such as information you provide when you contact us with questions, feedback, testimonials, or other requests.
Information Collected Automatically
We also automatically collect information about your visit to our Services through technologies like cookies, web beacons, Internet Protocol (IP) addresses, and other analytics tools. Examples of automatically collected information include:
- Log data such as your IP address, browser type, operating system details, pages viewed, time of use, and referring website addresses.
- Device information such as your computer or mobile device operating system version, settings, unique device ID, and network carrier.
- Location information such as your device’s GPS signal, nearby WiFi networks, beacons, or cell tower proximity to determine your approximate location.
- Cookies and other tracking technologies to understand how you interact with our Services, improve your browsing experience, and serve you targeted advertisements. Please see our Cookie Policy below for more details.
We may combine information you provide directly with data collected automatically. For instance, we may link your name and contact information with your browsing history to provide a more personalized experience.
How We Use the Information We Collect
Luvsome® uses your personal information for the following purposes:
- Provide, maintain, improve, and develop the Services
- Process online orders and transactions
- Communicate with you about your account, purchases, subscription, comments, questions, and requests
- Send you confirmations, updates, security alerts, support messages, and requested information
- Offer and provide personalized Services customized to your interests and history
- Send you newsletters, surveys, marketing communications, and promotions based on your preferences
- Analyze user traffic patterns and Site usage to improve user experience
- Detect, prevent, and address technical issues, illegal acts, violations of our Terms, and risks to the Services
- Comply with all applicable legal obligations, industry standards, and our policies
How We Share the Information We Collect
Luvsome® does not rent, sell, or share your personal information with other people or non-affiliated companies except in the following circumstances:
- With service providers and partners: We may share your information with trusted third party service providers and partners who assist us with operating the Services, conducting our business, or servicing you. This includes processing orders and credit card payments, analytics services, handling shipping and returns, sending marketing communications, or providing customer service. These companies are authorized to use your personal information only as necessary to provide services to us or on our behalf.
- Within the Luvsome® family of brands: We may share your personal information with our parent, subsidiary, and affiliate companies for business management, internal reporting, product development, and other purposes consistent with this privacy policy.
- With your consent: We may share your information in other ways not described above if we notify you and you consent to the sharing.
- For legal reasons: We may share your information when we believe disclosure is necessary to comply with applicable laws, regulations, legal processes, or governmental requests; protect the safety, rights, or property of the public, Luvsome®, or others; detect, prevent, or otherwise address fraud, security, safety, abuse, or technical issues; or protect our rights and safety.
- Business transfers: If Luvsome® engages in a sale, merger, consolidation, restructuring, reorganization, liquidation, or transfer of our business or assets, your information may be sold or transferred as part of that transaction.
- Public information: Any information you voluntarily choose to include in a public area of the Services, such as posting in a community forum, will be available to other users and the public. Please take care in deciding what you disclose and do not post any sensitive personal information you would not want made public.
Cookies and Other Website Usage Information
A cookie is a small data file that is transferred to your device through your web browser to provide you with a more personalized browsing experience. We, and third parties we work with, use cookies, web beacons, SDKs, local storage, and similar technologies (“Cookies“) to collect and store certain information about you and your activity across our Services and other sites and apps.
We use Cookies for purposes such as:
- Authenticating users
- Remembering your preferences and settings
- Determining if you are logged in from multiple devices
- Analyzing usage trends and web traffic routing
- Detecting abuse, fraud, or security risks
- Personalizing and improving the Services
- Delivering targeted advertisements
- Allowing you to share content via social media platforms
By using our Services, you consent to our use of Cookies as described here and within our Cookie Policy. You can control Cookies through your browser or device settings, but blocking them may affect your ability to use all features of the Services.
Third Party Partners and Integrations
The Services may use integrations, web and Software Development Kits (SDKs), or content such as advertisements from third party partners. These partners may use Cookies or other tracking technologies to collect information about you and your online browsing activities over time and across different sites, apps, and services.
This information allows our partners to, among other things, deliver targeted advertisements, analyze user activity, and improve site performance. Our partners include:
- Advertising Networks like Google AdSense that display relevant ads across the web.
- Social Media Platforms like Facebook that enable you to like, share, and comment on content.
- Analytic Service Providers like Google Analytics that help us understand use of the Services.
- Customer Support Tools like Intercom that provide communication channels for our support team.
Luvsome® does not control how these third parties use data collected through Cookies. Their use is governed by their respective privacy policies. Please review their policies to understand how they collect and use your information.
How Long We Retain Your Information
Luvsome® retains your personal information for as long as needed to fulfill the purposes outlined in this privacy policy and in compliance with all applicable laws.
We may keep some information even after you close your account if reasonably necessary to comply with legal obligations, meet regulatory requirements, resolve disputes, prevent fraud and abuse, honor opt-out preferences, or enforce our agreements. Because these needs can vary greatly, retention periods will vary.
When we no longer need to retain your information, we will securely delete or anonymize it.
Your Privacy Choices & Rights
Luvsome® recognizes the importance of your online privacy. We provide reasonable access to and control over the personal information you provide through the Services.
Marketing Communications: If you subscribe to receive our promotional emails, newsletters, or other marketing content, you can opt-out at any time by following the unsubscribe instructions found in the communication. You can also manage your communication preferences in your account settings or by contacting us.
Cookies: You can disable browser cookies through your browser settings. Please see our Cookie Policy for more details on managing Cookies.
Do Not Track: Luvsome® does not currently respond to web browser “Do Not Track” signals or other similar mechanisms. We adhere to the standards outlined in this privacy policy.
Accessing, Updating, or Deleting Your Information: If you have registered for an online account with us, you may access, update, amend, or delete certain account information by logging into your account and adjusting settings or contacting customer support. We will make reasonable efforts to fulfill requests, but may retain information as required or permitted by law.
Choosing Not to Share Your Information: You can choose not to provide required personal information, but it may prevent you from accessing certain Services, features, or functionality.
Security of Your Information: We take reasonable measures to protect your data in compliance with this policy and all applicable laws. If you become aware of a security breach or vulnerability, please contact us immediately.
Children’s Online Privacy
The Services are not designed for or targeted at children under the age of 13. We do not knowingly collect personal information from children. If you believe we may have collected information from a child, please contact us immediately so we can delete the data.
Links to Third Party Websites and Services
The Services may contain links to or integrations with other websites, mobile applications, and services maintained by third parties. These third party sites have their own privacy policies addressing the collection, security, use, and disclosure of user data. We encourage you to read their privacy policies to learn how they collect and process your personal information.
International Data Transfers
Luvsome® operates in the United States and intended for visitors located within the U.S. Any information collected through the Services may be stored and processed in the United States or locations around the world where our partners and service providers maintain servers and facilities.
Changes to Our Privacy Policy
We may update this privacy policy at any time to reflect evolving laws, regulations, practices, technologies, business needs, and the ways in which we collect and use information. Changes will be posted on this page with an updated effective date. Please check periodically for updates. Your continued use of the Services constitutes acceptance of the changes.
How to Contact Us
If you have questions, comments, or concerns about this privacy policy or our privacy practices, please use the contact information found on our website or reach out to our Data Protection Officer at:
Luvsome® Pet Products
Attn: Legal – Privacy
4561 Clarence Court
Wilmington, North Carolina
[email protected]
We will respond to all requests in a timely manner.
This privacy policy was last updated on November 30, 2023.
