At Assurance Underwear®, we believe that underwear should provide comfort, security, and confidence. Our products are specially designed for women and men who struggle with light bladder leakage, giving them the assurance they need to live life uninterrupted.
Our Story
Assurance Underwear® was founded in 2022 by a team of entrepreneurs who saw a need in the market for better incontinence underwear. As we aged or after giving birth, many of us found ourselves dealing with occasional bladder leakage. The options out there tended to be bulky, uncomfortable, and reminiscent of medical gear. We knew there had to be a better solution.
After months of research and development, we launched Assurance Underwear® – a line of stylish, comfortable underwear that helps give women and men the confidence to pursue their passions without worry. We revolutionized the category by creating underwear that looks and feels like regular undergarments but with the absorbency required when you need it.
Our success confirmed that we weren’t alone in looking for underwear that delivered security, confidence, and peace of mind. Assurance Underwear® was the solution that people had been waiting for.
Our Values
Assurance Underwear® is dedicated to breaking taboos and promoting open, judgment-free dialogue around bladder health. We aim to empower people to live their lives uninterrupted.
We believe underwear should make you feel comfortable in your own skin. Our products are designed to be discreet – giving you leak protection without advertiseing it to the outside world. We use soft, breathable fabrics that feel great on your skin, with a flattering silhouette perfect under any outfit.
Inclusivity and diversity are important company values. Our products are designed for all bodies, with a range of styles, sizes, and absorbencies to meet every need. We celebrate people of all ages and aim to reflect the diversity of our customers in our marketing.
As a company, we pride ourselves on being compassionate, supportive, and understanding of this sensitive issue. We want to provide a community where people can find solidarity and advice as they navigate changes in bladder health.
Above all, our mission is to eliminate shame, stigma and limitations for people experiencing bladder leakage. We believe that living confidently and freely is a fundamental right, not a luxury.
Our Product Lines
We offer both women’s and men’s underwear designed for light bladder leakage.
Women’s Underwear
Our women’s underwear collection includes discreet absorbent panties, pads, liners, and briefs. Styles range from seamless thongs to comfortable boyshorts in various colors and prints, so you can find the perfect match for your outfit.
Key features include:
- Lightweight, breathable fabrics that feel soft and smooth against your skin
- Absorbent layers and panels that soak up leaks before they reach your clothing
- Antimicrobial technology to prevent odors
- Moisture-wicking materials to keep you cool and dry
- Tag-free designs to prevent chafing and irritation
- Stretchy waistbands and leg openings for the perfect custom fit
- Leak-resistant outer layers that help protect your clothing
Within the collection, you’ll find options for light, moderate, and heavy absorbency depending on your needs. Our discreet liners and pads can be worn alone or added to any underwear for extra protection when needed.
Men’s Underwear
Our men’s underwear offerings include moisture-wicking boxer briefs, trunks, and briefs, all designed with absorbent layers to handle urine leakage.
Key features include:
- Breathable, quick-drying fabrics to prevent sweat and odors
- Strategically placed absorbent panels at the front and center
- Tagless waistbands and flat seams to prevent skin irritation
- Comfortable pouchs and supportive fits
- Stretch fabrics that move with you
- Dark color options and discreet outer layers
With both boxer and brief styles available in various absorbencies, we have the perfect underwear to give men protection, ease, and confidence every day.
Our Manufacturing Process
We proudly manufacture our underwear right here in the USA. Producing locally allows us greater oversight into the entire development process, from sourcing fabrics to packaging the final products.
Our team works closely with material suppliers to select fabrics that are not only soft and breathable, but also highly effective at absorbing moisture. We look for lightweight, quick-drying materials that feel great against the skin.
Each absorbent layer and panel is strategically designed and placed within the garments. The layers are designed to quickly pull moisture away from the skin into the interior core of the material, preventing leaks from reaching the outer layer of the underwear.
Our manufacturing experts use advanced techniques like antimicrobial treatments and moisture-wicking technology to enhance the performance and protection of each piece. At the same time, we ensure the absorbent layers are discreetly integrated so the underwear looks and feels like regular apparel.
Before any piece reaches our customers, it undergoes rigorous quality testing to evaluate its absorbency, odor control, durability with repeated laundering, and more. We are committed to providing our customers with underwear they can trust.
Our Customers
Our diverse customer base includes:
- New moms dealing with postpartum urinary incontinence. We offer comfortable, absorbent underwear that can be worn discreetly under clothing as the body heals.
- Women going through menopause. As estrogen levels fluctuate, many women experience light bladder leakage. Our leak-proof underwear provides the protection they need as their bodies change.
- Women with overactive bladders. Frequent urine urges and occasional incontinence are manageable with panties designed for extra absorbency.
- Women who’ve had pelvic surgery, such as a hysterectomy, experiencing temporary leaks as they heal. Our underwear promotes confidence during recovery.
- Male athletes who experience occasional drips after intense workouts. Our moisture-wicking men’s collection keeps them dry.
- Men with prostate issues, which can cause urinary leakage. Our male briefs and boxer briefs discretely handle these episodes.
- Anyone seeking security when laughing, sneezing, coughing, or engaging in activities that put pressure on the bladder. Our underwear contains leaks.
At Assurance Underwear®, we provide solutions suitable for light bladder leakage that give our customers the freedom and confidence to live life uninterrupted.
Our Unique Contributions
Unlike traditional incontinence brands focused on older audiences, we take a fresh approach in offering stylish, modern underwear specially designed for bladder leaks.
Key ways we’re revolutionizing the market include:
- Using discreet, sleek designs that look and feel like regular underwear rather than medical garments.
- Offering versatile absorbencies for light bladder leakage, from thin pantyliners to underwear ideal for heavy periods or postpartum recovery.
- Catering to both women and men with styles from thongs to boxers in diverse size ranges.
- Focusing on premium fabrics that are lightweight and breathable, wicking moisture away from the body.
- Creating tag-free constructions with flat seams to prevent skin irritation and chafing.
- Integrating odor-minimizing technologies like antimicrobial treatments into our materials.
- Supplying extended sizing up to 4X in many styles to meet the needs of more body types.
- Providing friendly, compassionate customer care and advice on managing leaks.
- Fostering an open, supportive community that reduces stigma around bladder issues.
At Assurance Underwear®, we’re proud to offer solutions that help improve both our customers’ experiences and the intimates marketplace overall.
Looking Ahead
As we continue to grow, our focus remains on providing underwear that offers superior leak protection along with the style, comfort, and confidence our customers deserve.
We listen closely to feedback from our community to understand their needs and constantly refine our products. By investing in fabric innovations and absorbent technologies, we’ll keep delivering underwear that performs dependably and looks beautiful.
Our women’s and men’s collections will expand with new styles, unique prints and colors, and inclusive size ranges. We aim to celebrate the diversity of our customers in our marketing, removing stigmas around leaks.
Above all, Assurance Underwear® will continue empowering people to pursue their passions without the interruption and embarrassment of bladder leakage. We give you one less thing to worry about so you can focus on what matters most.
At the core, our mission remains the same: to provide solutions that offer freedom, security, and confidence for women and men every day. We’re thrilled to continue serving and expanding our community moving forward.